Whether it's approaching your partner for intamcy, or being sold an automobile, or attending a family celebration...anticipation is the fuel that jump starts the engine of the heart.
Anticipation is a wonderful energy, but if that event gets over anticipated, the event itself will be anti-climatic.
I have just returned from the Mall. The stores have already begun decorating and setting up Christmas displays that reach the ceiling. One store was playing "Jingle Bells" over the sound system....pardon me, but last time I looked, it was the 11th of November! The Thanksgiving decorations were already moved to the clearence tables...I guessI was supposed to have purchased those items on Labor day!
Retailers are afraid about this Christmas season, between significantly higher gas prices, higher prices for merchandise, and the elevated interest rates , there won't be much in the pockets of consumers.
With all this Christmas "foreplay" they will certainly kill consumer spontanaity, which will leaving the store shelves with the unecessary merchandise that will need huge discounting to move. Well, you will be ale to find those bargains in the "day after Christmas sales" which will begin on Dec. 22 this year!
Peace & Joy....Marc :)